Website Project

Throop website web project management built with WordPress


Collaborated in the creation of the George L. Throop Company website with Vipul Jain.

SEO - Search Engine Optimization

  • Customized all the title tags and the meta description tags
  • Determined the keywords to focus on and used them throughout the content
  • Encouraged client to supply more content where needed - especially on special projects
  • Keywords were used as file names
  • Made sure keywords were used for <a href> links and that every page had at least three keyword phrases
  • Added video on home page and on Throop media page
  • Made sure all links within the website and going out were not broken. Also checked that referral links coming in (from Yelp, White Pages, etc.) had complete information (an on-going challenge).
  • XML and people-viewable site maps were created
  • Installed Google analytics
  • Optimized images
  • Spell checked entire site